Crowdfunding For Political Campaigns

Everyone in the political space knows how hard it is to raise money. This week, I read an interesting article in TechVibes about how more and more non-profits are turning towards crowdfunding, as more traditional donation campaigns see declining results: “Internet-facilitated fundraising methods, such as crowdsourcing, allow people to raise money for niche causes that might be closer to the heart than those supported by large, amorphous entities such as the United Way, which has seen a steady decline in donations over the past five years in Greater Vancouver.” Read more

Influence Over Reach

I was interested to read a case study from social media monitoring giant HootSuite which details their work with The Rockefeller Foundation, a non-profit organization whose focus is “to promote the well-being of humanity throughout the world…[by] advancing inclusive economies that expand opportunities for more broadly shared prosperity.” Hootsuite worked with them on promoting their #MyCityNeeds hasgtag, in support of their 100 Resilient Cities campaign. Read more

Be Like McDonald’s

Twitter makes it easy to communicate with others. When someone mentions you in a tweet, with a click of one button, you can reply to that individual right from your phone. Unfortunately, many elected officials and other representatives in the online political space do not take advantage of this simple feature. A perfect example of this is illustrated amongst the party leaders in the recent provincial election. Read more

World Cup Campaigning

The World Cup, which gets underway this week, will dominate headlines for the next four weeks. So, it is natural that those vying for the public’s vote will try to stay relevant by associating themselves with this massive global event. Not a bad strategy. The challenge, of course, is doing so in a way that is authentic and doesn’t pander to the audience you are trying to attract. Unfortunately, Toronto mayoral candidate John Tory’s efforts in this area leave a little to be desired. Read more

Wasted Opportunity

Today is Election Day in Ontario, so it gives me a chance to assess the digital campaigns for all three of the major parties. Mark and I plan to discuss each campaign in greater detail on next week’s RootsCast, but I wanted to offer my general thoughts before the votes are cast. What I can conclude is that the 2014 provincial election was the “broadcast election”. In many ways, this election has reversed the trend we have seen over multiple contests across Canada and the United States where the online portion of the parties’ election machine took an increasingly prominent role. Read more