Sometimes, technical and abstract policy discussions taking place behind the closed doors of Committee rooms and legislatures can have definite impacts on you, your family and your business. The Net Neutrality debate taking place in the United States has the potential to greatly impact households and businesses in both Canada and the United States. With the FCC deciding today to approve changes that fundamentally change how content is delivered via the Internet in the United States, it is worth exploring the potential impact on you. Read more
For the last several weeks, I have been receiving emails (mostly from law firms) reminding me that Canada’s new Anti-Spam Legislation (CASL) is coming into effect on July 1st, 2014 – less than two months from now. Canada’s was one of the last remaining developed countries without anti-spam legislation, so CASL is an effort to get Canada caught up on that front.
At it’s core, CASL is designed to ensure that Canadians that are receiving electronic communications such as newsletters, updates or fundraising requests, have given their consent to receive that content. If your organization communicates via any electronic medium – email, text message, MMS, etc – then you are going to want to ensure you have taken steps to ensure those you communicate with have opted in to receive your information. Politicos can take a deep breath: registered charities and political parties are exempt.
If you have followed best practices in creating, say, your newsletter, you don’t have much to worry about. Clients like MailChimp require you to only communicate to those you have an existing relationship with or have expressly given their consent by “opting in” through a sign up form. In fact, as MailChimp points out in their post on CASL, their consent policies are in many ways more strict than CASL itself. Read more
As an Ontario election gets underway, focus turns to how the digital campaign will shape up and what, if any, impact the online activities will have on Election Day. Read more
Are you using hashtags as part of your communication efforts? If not, new research shows that you may want to consider adding them to the mix. For those who are not familiar with hashtags, they are a word or phrase (on social media sites such as Twitter) preceded by a hash or pound sign (#) and used to identify messages on a specific topic. They help categorize what you and other users are talking about in tweets and posts. Read more