In many ways, traditional campaigns haven’t changed in 30 years or more. Anyone who has ever run any kind of political campaign know that there are fairly consistent pillars of contemporary campaigns: brochures, signs, print/TV/radio ads, phone banks, canvassing and (more recently) digital. As an individual who advocates for a robust digital presence, I am constantly asked to provide evidence that money spend on online campaigning will produce concrete, measurable results.
That is understandable. Politics is about managing scarcity; so it is not a surprise that those managing a campaign would want to ensure that allocated funds are spent wisely. And one of the more compelling reasons to spend on digital is because of the ability to track and test everything you do. With standard analytics you can determine – with a great degree of accuracy – what does and does not work. Read more
Long-time Mayor of Brampton Susan Fennell is in a tough campaign to be reelected. According to a poll conducted in the spring, Fennell is polling at around 18%, putting her in third place. One of the key reasons for this, observers say, is an expense controversy that has dogged Fennell for quite some time.
In response to this reality, Fennell has launched a Brampton Truths initiative, which looks to counter some of the allegations around her. The Mayor has tweeted a link to an email her team sent to the media responding to allegations. Her team has also decided to take the fight to social media, setting up a Twitter account and Facebook Page. Read more
Twitter makes it easy to communicate with others. When someone mentions you in a tweet, with a click of one button, you can reply to that individual right from your phone. Unfortunately, many elected officials and other representatives in the online political space do not take advantage of this simple feature. A perfect example of this is illustrated amongst the party leaders in the recent provincial election. Read more
Today is Election Day in Ontario, so it gives me a chance to assess the digital campaigns for all three of the major parties. Mark and I plan to discuss each campaign in greater detail on next week’s RootsCast, but I wanted to offer my general thoughts before the votes are cast. What I can conclude is that the 2014 provincial election was the “broadcast election”. In many ways, this election has reversed the trend we have seen over multiple contests across Canada and the United States where the online portion of the parties’ election machine took an increasingly prominent role. Read more
Late last week, the Ontario Liberals publicized a BuzzFeed post about their leader, Kathleen Wynne, entitled: The Top 20 Reasons Why Kathleen Wynne Rocks. For the uninitiated, BuzzFeed is a pop culture aggregator, posting daily lists and articles about cats, celebrities and everything in between. Read more