Tag Archives: Twitter

Rethinking Hashtag Campaigns

If you have been reading this blog for any length of time, you know that I approach hashtag campaigns very cautiously, as I have talked about here and here. But recently I have started to rethink the utility of hashtag campaigns, primarily in the area of raising awareness.

There is plenty of data to support the statement that hashtags work. I wrote about some of that data here. As I noted in that post, even Twitter itself has data to show that hashtags increase engagement for both individuals and brands. As my colleague Mark pointed out last week, it makes more sense to jump on an existing hashtag than try and start your own one. Read more

Get Hijacked Or Have Conversations

As we get closer to municipal elections, I see more and more candidates jumping on Twitter to start conversations – and that’s awesome. I think it’s great that candidates are finally recognizing that they need to have those conversations online and reach a broader base of voters. What’s not so awesome is when candidates create their own hashtags, for example #hardwickformayor (no, I’m not running for mayor anytime soon).

Here’s a few reasons why I would not recommend creating your own hashtag – unless of course, you’re a Twitter superstar. Hashtags are where conversations happen – positive and negative. When you create a hashtag you’re assuming people will congregate on it. Well, one of three things will happen: Read more

Do Hashtags Work?

Are you using hashtags as part of your communication efforts? If not, new research shows that you may want to consider adding them to the mix. For those who are not familiar with hashtags, they are a word or phrase (on social media sites such as Twitter) preceded by a hash or pound sign (#) and used to identify messages on a specific topic. They help categorize what you and other users are talking about in tweets and posts. Read more

5 Tactics For Elected Officials

I recently met with a sitting Member of Parliament (who shall remain nameless) to discuss his social media operations. The MP in question wanted me to provide some advice to him and his staff on how best to engage their local constituents in the online space. While I will list out the advice I offered him and his team, what I found interesting was where he told me things were at. Read more