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The latest opinion and analysis on technology, public affairs, and advocacy. ​

Facebook Referral Traffic Rocks

There is a current trend by administrators of Facebook Pages to condemn Facebook for limiting the reach of their Page content on the platform. They have even dubbed it “the reachpocalypse” and some have openly questioned whether Facebook is worth using at all as a communications tool.

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Do Hashtags Work?

Are you using hashtags as part of your communication efforts? If not, new research shows that you may want to consider adding them to the mix. For those who are not familiar with hashtags, they are a word or phrase (on social media sites such as Twitter) preceded by a hash or pound sign (#)

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5 Tactics For Elected Officials

I recently met with a sitting Member of Parliament (who shall remain nameless) to discuss his social media operations. The MP in question wanted me to provide some advice to him and his staff on how best to engage their local constituents in the online space. While I will list out the advice I offered

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What You Need To Know About Heartbleed

This week, a major security bug called “Heartbleed” was revealed. It is being called “one of the biggest security threats the Internet has ever seen” and has affected many of the biggest sites on the web. Here is a quick summary of what Heartbleed is all about and what you can do to protect yourself.

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